What is Geofencing?
Mobile apps, where most users spend their time, offer another potential interaction source. Marketers trying to increase their return on investment have a lot of options, thanks to the Geofencing Technology that is currently available.
A real-time location-based marketing strategy called geofencing uses geolocation data to target users inside a predetermined geographic area. It sends them content based on where they are or have been in the past.
How does Geofencing Technology work?
The goal of geofencing marketing companies is to identify users inside the fence. It functions to draw clients in a particular region. They might get smartphone notifications about a location once they are at least 50 meters away from it.
- Setting up geofencing marketing campaigns involves just 3 easy steps:
- Utilize Geofences to set up your physical locations. When users enter, leave, or remain in particular areas, send contextualized notifications.
- Use campaign efficacy reports from location analytics to gauge progress.
Why do we need Geofencing technology for our business?
Geofencing is a powerful tool for reaching and interacting with users on mobile at scale. Our most recent study found that location-aware notifications are 10 times more successful than standard push notifications, which is unsurprising.
Mobile geo fencing integrates location intelligence and behavioral data into your app to enhance audience segmentation and distribute relevant reports. Because it is individualized, timely, and highly targeted, it has been demonstrated to be an effective tool.
Geofencing technology helps businesses in such cases:
- Drive customers to your locations by placing geofences near POIs (Points of Interest), such as hotels, airports, or popular tourist destinations, and sending them compelling messages that instill a sense of urgency to go to your establishment.
- Customers are surveyed when they depart your POIs. You will learn more about your company and the in-store experience by asking for consumer feedback. Remember to offer rewards or incentives to entice them to finish the survey.
- Use geofencing companies to intercept customers at rival businesses and change their behavior by offering them a better deal if they come to your store. By employing this strategy, you can also learn which demographic of your clients frequent the establishments of your rivals.
- Deliver a special offer or advertise your loyalty program to customers who have visited a specific place or interacted with your marketing.
Types of Geofencing
Numerous sectors can benefit from geofencing in a variety of ways. However, have you ever considered seeing where your field employees are as they clock in or out? With geo fencing, administrators may monitor the whereabouts of their field employees and send them notifications.
A geofencing system can be implemented for a wide range of reasons. But you must be aware of what works for your company. Examples of geofencing applications include:
- Blast areas
- site and yard
- No-go zones
- Speed restriction
Common Ways for which Marketers Use Geofencing
Geofencing can be applied in a variety of marketing contexts. We list five of the most popular uses of geo fencing for marketers below.
- Application of a brand
Sending in-app notifications when users enter your defined geofenced area is the best usage of geo fencing for businesses that have created their apps. Have you ever questioned how Target knew you were coming to pick up your order? It is a result of Target’s use of geofencing.
- Third-Party App
You can still employ geofencing in your marketing strategy even if you don’t have an app. To send your notifications, you can make use of third-party programs. For instance, a restaurant might email coupons to customers who enter a geofenced area using map software like Waze.
- Text Communication
Everyone is familiar with the “terms and conditions” that must be agreed to receive something from a company (e.g., a coupon, an email or newsletter subscription, or a new account setup). We frequently tick the small box that reads, “It’s OK to send me text messages,” allowing the company to contact us about deals. However, no company will want to squander significant marketing funds by sending daily texts. Thanks to geofencing, text messages are only sent when a consumer enters a geofenced area.
- Social Media Marketing
The major social media sites (Facebook, Instagram, Snapchat, and Twitter) all support geofencing. You can specify your radius using these platforms, and when customers reach the geofenced area, adverts are sent to them.
- Internet Marketing
Like social media ads, web advertisements are shown to users after they enter a particular geographic area via web search engines like Google.