In a content marketing world that’s dominated by social media, many people have gotten used to the idea that link building is no longer as important as it once was. While there’s some truth in that statement, you still need to have some link building skills in your toolbox.


That being said, there are now so many other ways to drive traffic to your site and increase your exposure if you only use that one resource. Content marketing is a great example of this; with well-targeted content and a reliable backlink strategy, you can drive amazing organic search traffic from Google instead of depending on social media links for traffic.


It’s also essential for any SEO-minded marketer not just because it allows search engines to crawl your site more easily but because it makes sure you don’t lose out on all those keyword opportunities that come with good content. So how do you build an excellent link strategy?

It’s not always easy particularly when so many different factors affect the results of your efforts but these are the top 5 Link Building Services for any content marketer who wants to get started.


Establish a baseline for success

This is where you’ll want to focus on the fundamentals of building links. First and foremost, you need to be creating excellent quality content. You can always add some links to your posts if you’re just starting out and dipping your toes into link building for the first time. However, as you start to get a little more proficient with it, you’ll want to make sure you are focusing on creating amazing, written content that will attract links naturally.


Next, you’ll want to set up your link building strategy around the type of links you’re looking to create. Too many content marketers rush into their link building efforts and create links to sites with very little thought behind them. When you go into your link building efforts with a strategic plan, you can make sure you’re targeting sites that have a high likelihood of linking back to you and you can also avoid linking to very low-quality sites that don’t have anything to do with your target audience.



For those who are looking to build quality links, Rankly is one of the best Guest Posting Services for content marketers. It allows you to research the back links of any site you want to build links to, which will allow you to see where their back links come from, their domain authority, and the domain name of the links. This information will allow you to build links to sites with a higher domain authority and, as a result, more authority on the web.


Reprint Advertising

Reprint advertising is one of the best link building services for those who want to drive traffic to their site through paid links. Essentially, you sign up for a campaign with a different offer for every link you want to create. These links will be on other websites, so the key is to make sure they have high-quality content and are linked to from high-authority websites.



For those who want to build link equity through outreach, there is only one link building service that will let you reach out to bloggers and get links from their sites with ease – Outreach. This link building service is one where you set up a campaign to send emails to bloggers of relevant sites. You can customize the campaign so everything is relevant to the website you want to link to, and all you have to do is set up an outreach campaign. The outreach tools of Outreach let you see which bloggers have opened your emails and which have declined, which is perfect for creating custom outreach emails and getting the results you want.


Guest Posting

Guest posting is a great link building strategy that allows you to get links from other websites with ease. Essentially, you find a blogger on a high-authority site in your niche and pitch them an idea for a guest post. You can pitch this as an article proposal or as a guest post. Once they agree to write the piece, you write the guest post, get published on the other website, and then get your links.


Authority Building

For those who want to build link equity through authority, Authority Network is the best link building service for you. Essentially, you build authority for your own website and then use that as a foundation to build links to other high-authority websites on the web. What you do is you build authority on Authority Network by publishing high-quality, original content that gets linked to from high-authority sites. Once you’ve built this authority, you use the authority you’ve earned to build links to the other high-authority websites on the web.


Wrapping up

Building links is one of the most important parts of any successful link building strategy, and there are a number of tools available to help you do just that. No matter which one you use, you’ll want to make sure that you start with a plan, set realistic goals, and focus on creating great content that will naturally attract links.


And remember, if you’re looking to drive both organic and paid traffic, you can’t just focus on the links you’re creating you’ll also want to make sure you have a solid strategy behind your marketing efforts. Now that you’ve got a better understanding of what link building is, what it takes to build links, and how to best get started, it’s time to get down to business and start building links.


Before you do, make sure you’re as prepared as possible by conducting thorough research and setting a strategy. Otherwise, you’re likely to get lost in the link building shuffle and end up with lots of links that don’t do much for your site.

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