One of the main reasons for the explosive growth of big data is that, in addition to processing a large amount of data, it can also provide important insights that go far beyond the data, enabling proactive action and greater efficiency. The following presents more exciting facts about big data and digital information.
What is Big Data?
Big data is changing our everyday lives. Today, big data is everywhere. But what exactly is big data? The term “big data” refers to too large, complex, or unstructured data to be analyzed using traditional data processing methods.
Modern technology makes it possible to evaluate large amounts of data. The results can have a significant impact on our social and professional lives.
To take advantage of this, more and more companies are turning to data analytics. Big data has been around for decades, but what is so special about big data?
First, the speed, variety, and volume of data available today. Thanks to increased computing power, we now have access to more previously hidden information. Big data is not new, but its potential is greater than ever.
There are Good Reasons to Invest in Big Data
Today, 2.5 trillion bytes are created every day. That means that in just three days, you can generate as many bytes of data as grains of sand. This number is expected to continue to grow exponentially. By 2025, the amount of data will be 55 times larger than in 2009.
While the importance of big data varies from company to company, it can benefit all industries and business sectors. The benefits are clear, from increased customer satisfaction to streamlined business processes. Future investments in big data are likely to be equally important.
Market research firm Gartner found that more than a third of companies have already invested or plan to invest in big data in the next two years.
While the amount of data coming into each company vary, it’s clear that the data is increasing dramatically. Thanks to the ever-increasing amount of data from social media, mobile apps, and the Internet of Things, increasingly sophisticated analytics platforms are giving businesses unprecedented insights into the future.
Big Data Enables Proactive Action
With this knowledge, companies can respond quickly and appropriately to events, incidents, or changes. The ability to act faster is one of the key reasons to invest in big data. One of the most significant benefits of big data, particularly in the enterprise technology space, is that companies can process large amounts of data and extract insights beyond the data itself!
For example, one of the key ways to speed up and optimize business processes is to avoid conflicts and disruptions. Until now, companies have only been able to intervene in case of technical problems. With intelligent, data-driven devices and connected analytics tools, companies can identify potential problems early and take proactive action before the device fails.
Big Data – IT Infrastructure Issue
Large enterprises use data analytics to proactively prevent potential downtime and ensure that customers have an efficient, effective, and always-on print environment. The analytics tools monitor and analyze more than 100 sensor data points on each device. This allows you to be proactive and address potential problems before they occur. This is just one example of how big data makes everyday technology more efficient, ensuring business continuity and increasing customer satisfaction.
Big Data Increases Customer Loyalty
More and more progressive companies are harnessing these new capabilities and making them the cornerstone of big data projects. According to a new study by Gartner, 64% of large enterprises surveyed are putting customer experience at the heart of their big data strategy.
This is because improving customer satisfaction has a direct impact on brand loyalty. This allows customers to become brand advocates, which has a significant positive impact on the bottom line. It all depends on an intelligent approach to big data.
The most significant change brought about by big data is the shift from reactive service strategies to proactive service strategies.
