What is guest blogging?
Guest blogging is a content marketing tactic that involves writing and publishing one or more articles for other websites.
These articles include your byline and, often, are highlighted as written by the editor of that website (or publication) as a “guest author” or “researcher”.
Contingent on the publication, you possibly will change to pay for your guest blogging efforts. Though, this is not always the state of affairs.
Some publications will offer non-monetary rewards for your post, instead, a link to your website or social media accounts.
Let’s reflect on a number of the major benefits of guest blogging:
Benefits of Guest Blogging
- Dimensions a profile as an industry expert/thought leader
- Grow your brand.
- Increase audience (social followers, subscribers, etc.)
- Improve SEO performance
- Build authentic backlinks
- Dimensions relationships and drive new organizations such as co-marketing partnerships, job offers
- Drive referral traffic.
- Improve company brand awareness
- Change to more leads, customers, and even customers.
How to Become a Successful Guest Blogger
1. Set specific, achievable goals.
The principal step to starting a successful guest blogging procedure is to set attainable, measurable goals.
These goals may relate to your business performance (such as getting more leads or clients) or your website performance (such as improving your search visibility or your referral traffic).
Whatever your goal is, make it smart. When you have a clear goal, it becomes much easier to choose the topics you write about, the blogs you want to publish on, how often you write, etc. Most importantly, a
The SMART goal will tell you if this strategy is right for your business and how much you should invest in it in the future.
- Get X referral visits from your guest posts or X% increase in referral traffic from your guest posts.
- Get X leads from referral traffic from your guest posts or increase the number of leads from your guest posts by X%.
- Get X clients from your guest posts or increase clients by X% from your guest posts.
- Recover your SEO performance or else SERP visibility by X%
- Get X number of high-quality backlinks for relevant content from your guest posts.
Decide on topics that will advantage your own business goals.
A lot of times, guest bloggers fail because they focus on posts somewhat than gratified. It’s a good strategy to ensure you get published, but it serves the publishers’ goals rather than yours.
For a successful guest blogging program, choose topics that meet your ultimate goal — whether its referral traffic, SEO performance, leads, or clients.
Whether you’re a seasoned blogger or just learning how to start a blog, you should create a successful guest blogging program by choosing topics that meet your ultimate goal, whether its referral traffic, SEO, Be it performance, leads, or clients.
Start by making a little list of your highest website pages that you want to endorse and include in your future guest blogs. For each page, analyze your current status, such as your monthly SEO traffic, and set a goal you want to achieve within a specific time frame of guest blogging. You may have an overall goal for the website and specific goals with the page.
2. Find reputable guest blogging sites.
Here’s how you can find guest blogging opportunities and build your list:
Use Advanced Search Operators — where you use advanced search operators such as “Intent: Submit a guest post”.
Use Google Reverse Image Search — where you take a headshot of a popular guest blogger and use it to find places they’ve published in the past. Those publications most likely agree to take guest posts.
Find lists of top websites that accept guest posts.
Check your competitor’s backlinks.
Next, make sure you prioritize your list and only produce blogs that:
Domain authority of 40 or higher (or domain rating if you’re using Ahrefs)
Spam score of 3% or less
Complete editorial process
3. Conduct guest blogging outreach.
For the outreach part, I also suggest trying Respond. There are tons of great outreach tools out there and I’ve listed most of them at the end of this article. I am specifically mentioning Respond because it is a newly launched tool with a unique offering.
Respond is an all-in-one search, outreach, and engagement platform. Using AI, it helps you research your content and keywords, lets you find contact information for your target publications, and enables you to send dynamic emails ((Yes, it includes email patterns for almost any kind of campaign).
Note: Some publications, together with Hub Spot, need a full draft to be contained within the initial pitch. Make sure you always read the site’s guest blogging guidelines to make sure your pitch include all the necessary elements.
Top Tools for Guest Blogging
- Buzz Stream
- To respawn
- Just Reach Out
- Buzz Sumo
- Clear scope
- Rocket Reach
- The letters
- A similar web
- HubSpot CRM
I hope you are now feeling better about developing your guest blogging strategy.